This is an intro to my experience with the Petaluma YPN. Please join myself and PYPN April 30th at 6:30pm at Groverman hall at Petaluma Valley Hospital to learn more about Self-Branding and Building Business Relationships. The event includes snacks and beverages - $10 for PYPN/Petaluma Area Chamber members and $15 for Guests
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Self-Branding
I am not exactly sure what it is, but punctuality has become a lost art. I have spent many a meeting sitting in a room by myself waiting for the rest of the attendees to arrive. I really started thinking about this topic when my clients thanked me for being on time to meetings and engagements. Isn’t showing up on time a basic agreement and REQUIREMENT in business!? This is difficult to say, but tardiness is rampant in the public sector and nonprofit world. Surprised? Did this statement shock and awe? We always joke about being on "government time," but why is that the accepted norm?
When I use the phrase “Self-Branding” many people give me a confused but intrigued look. Self or personal branding isn’t actually a new idea in marketing, but I feel a dying art especially with the ease of access to information about people. This subject comes up so early in my blog timeline because I truly believe great impact starts with oneself. Everything starts with YOU and the brand you have established. Whether someone is a business owner, employee, student, or unemployed, Self-Branding is essential. The initial impact you have on others will dictate interactions, judgments, and essentially whether someone wants to work with you or not. It is a nice idea that we could all live in a world where people don’t judge us based on our appearances. Decades of social psychological research has looked at to what degree these judgments are nature vs. nurture and the debate continues. What we do know, however; is that people will judge us based on our physical appearance, actions in public, confidence level, communication style, etc.